EUIPO trademark

BEAT THE BRAND

RegisteredEUIPOWord markClass 9Class 25Class 35Class 38+4

"BEAT THE BRAND" is a word mark owned by Deichmann SE, filed at the EUIPO on November 15, 2024. It is registered and covers classes 9, 25, 35, 38, 39, 41, 42 and 43.

View Deichmann SE portfolioGet this data via the API
Official EUIPO record
BEAT THE BRAND
Word mark as filed with the EUIPO
Status
Registered
Since March 25, 2025
Filed
November 15, 2024
Registered
March 22, 2025
Expires
November 15, 2034
Application no.
019107220
Registration no.
019107220
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
8 classes
Ownership

Who owns BEAT THE BRAND

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Deichmann SE

795 trademarks in the portfolioView company

Representative

KLAKA Rauscher Rechtsanwälte Partnerschaft mbB

KLAKA Rauscher Rechtsanwälte Partnerschaft mbB

Goods and services

What the mark covers

The products and services BEAT THE BRAND is filed for, grouped by Nice class.

  • Software; Mobile apps; Media content; Downloadable media; Electronic publications; Media streaming software; Downloadable mobile applications for the transmission of information; Digital recordings; Digital recordings; Audio visual recordings; Multi-media recordings; Downloadable multimedia files

  • Clothing; Footwear; Headgear

  • Advertising, marketing and promotional services; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Arranging of competitions for advertising purposes; Organisation of events for commercial and advertising purposes; Event marketing; Sales promotion for others; Development of advertising concepts; On-line advertising on a computer network; Development of marketing strategies and concepts; Production of video recordings for advertising purposes

  • Telecommunications; Transmission of sound, video and information; Transmission of multimedia content via the Internet; Interactive transmission of video over digital networks; Transmission of audio and video content via computer networks; Video, audio and television streaming services; Streaming of audio, visual and audiovisual material via a global computer network; Streaming audio and video material on the Internet; Audio, video and multimedia broadcasting via the Internet and other communications networks; Access to content, websites and portals

  • Passenger transport; Driving services; Tour organising

  • Entertainment, sporting and cultural activities; Organisation of shows; Conducting of shows; Planning of plays or musical shows; Gambling services; Organisation of sports competitions; Interactive entertainment services; Live performance services; Presentation of live entertainment events; Arranging and presenting of live performances; Arranging and conducting competitions; Organisation of quizzes, games and competitions; Production of television and radio programs; Music performances; Audio, video and multimedia production, and photography; Provision of audio and visual media via communications networks; Provision of electronic publications; Multimedia publishing; Providing multi-media entertainment via a website; Videotaping

  • Technological services; IT services; Software development, programming and implementation; IT services; Design services; Development of interactive multimedia software; Interactive hosting services which allow the users to publish and share their own content and images online

  • Providing food and drink

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/062 Section C.2.1
  2. Bulletin 2026/002 Section C.2.1
  3. Bulletin 2025/057 Section B.1
  4. Bulletin 2024/239 Section A.1
FAQ

About BEAT THE BRAND

Who owns the trademark "BEAT THE BRAND"?

The EUIPO trademark "BEAT THE BRAND" (application 019107220) is owned by Deichmann SE.

What is the status of "BEAT THE BRAND"?

Its status at the EUIPO is: registered.

When was "BEAT THE BRAND" registered?

It was registered on March 22, 2025 and is due to expire on November 15, 2034.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BEAT THE BRAND and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d496c-2075-7599-987e-d6efb4d54a54
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d496c-2075-7599-987e-d6efb4d54a54",
  "object": "trademark",
  "mark_text": "BEAT THE BRAND",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019107220",
  "filing_date": "2024-11-15",
  "nice_classes": [
    9,
    25,
    35,
    38,
    39,
    41,
    42,
    43
  ],
  "owners": [
    {
      "name": "Deichmann SE",
      "entity_id": "ent_019eb708-379a-7265-bedb-0babfc69196b"
    }
  ]
}