EUIPO trademark

FRESH DIRECT

RegisteredEUIPOFigurative markClass 29Class 30Class 31Class 35+1

"FRESH DIRECT" is a figurative mark owned by Sysco GB Limited, filed at the EUIPO on December 22, 2020. It is registered and covers classes 29, 30, 31, 35 and 39.

Official EUIPO record
FRESH DIRECT trademark as filed
As filed with the EUIPO
Status
Registered
Filed
December 22, 2020
Registered
July 1, 2021
Expires
December 22, 2030
Application no.
018363068
Registration no.
018363068
Office
EUIPO
European Union Intellectual Property Office
Mark type
Figurative mark
5 classes
Ownership

Who owns FRESH DIRECT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Sysco GB Limited

32 trademarks in the portfolioView company

Representative

Merkenbureau Knijff & Partners B.V.

Merkenbureau Knijff & Partners B.V

Goods and services

What the mark covers

The products and services FRESH DIRECT is filed for, grouped by Nice class.

  • Meat; meat products; fish, poultry and game; seafood; seafood products; ambient, frozen and chilled food products made from meat, fish, poultry or game; dairy products and dairy substitutes; cheese and cheese substitutes; cheese products; prepared meals containing eggs; prepared meals containing chicken; prepared meals containing bacon; prepared meals consisting of game; prepared meals consisting of poultry; prepared meals consisting of seafood; prepared meals consisting of meat; prepared meals consisting of vegetables; prepared meals consisting primarily of meat substitutes; fruits and vegetables, all being preserved, dried, cooked or frozen; vegetarian prepared meals; potato chips; eggs; milk based desserts; salads, prepared salads; soups; meat, poultry and vegetable burgers; sausages; kebabs; potato snack foods; potato-based snack foods; fruit based snack foods; nut-based snack foods; vegetable-based snack foods; cheese-based snack foods; meat-based snack foods; seafood-based snack foods; soy-based snack foods; snack foods based on nuts; snack foods based on vegetables; snack foods based on legumes

  • Breads, cobs and bread rolls, croissants, bagels, ciabattas, crumpets, scones, baguettes, naan breads, pitta breads; pastries and pastry mixes; baked goods, namely, cakes, buns, biscuits, doughnuts, scones, cookies, muffins, flapjacks, tarts, pastries; hot and cold filled sandwiches, hot and cold filled baguettes, hot and cold filled cobs and rolls; hot dogs; open sandwiches; toasted sandwiches; burgers in buns or rolls; pastry and pastry products; pasties, pies, sausage rolls, slices, bakes; pizza; rice; pasta, pasta products; wheat-based snack foods; grain-based snack foods; cereal-based snack foods; rice-based snack foods; corn-based snack foods; snack foods prepared from maize; snack foods made from cereals; cereal based prepared snack foods; snack foods made from corn; snack foods made of whole wheat; snack foods consisting principally of confectionery; snack foods consisting principally of grain; prepared pizza meals; prepared pasta meals; noodle-based prepared meals; pasta-based prepared meals; rice-based prepared meals; prepared meals containing pasta; prepared meals containing rice; prepared meals in the form of pizzas; dumplings; sauces and dressings; confectionery, frozen confectionery; ices and sweets; puddings; ice creams, sorbet; chocolate beverages with milk; coffee, tea, artificial coffee, coffee, tea; chocolate and cocoa based drinks; dessert products; preparations for making sauces; marinades and coatings; spices; spice rubs; salt, pepper, seasoning, condiments, mustard; gravies, gravy mixes and preparations for making gravies

  • Raw and unprocessed seeds; fresh vegetables; all the abovementioned goods other than those of botanical genus Beta; Raw and unprocessed grains; fresh fruits; herbs; nuts; fresh pulses; malt

  • Wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of meat, meat products, fish, poultry and game, seafood, seafood products, ambient, frozen and chilled food products made from meat, fish, poultry or game, dairy products and dairy substitutes, cheese and cheese substitutes, cheese products; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of prepared meals containing eggs, prepared meals containing chicken, prepared meals containing bacon, prepared meals consisting of game, prepared meals consisting of poultry, prepared meals consisting of seafood, prepared meals consisting of meat; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of prepared meals consisting of vegetables, prepared meals consisting primarily of meat substitutes, fruits and vegetables, all being preserved, dried, cooked or frozen; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of vegetarian prepared meals, potato chips, eggs, milk based desserts, salads, prepared salads, soups, meat, poultry, vegetable burgers, sausages, kebabs, potato snack foods; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of potato-based snack foods, fruit based snack foods, nut-based snack foods, vegetable-based snack foods, cheese-based snack foods, meat-based snack foods, seafood-based snack foods, soy-based snack foods; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of snack foods based on nuts, snack foods based on vegetables, snack foods based on legumes, breads, cobs, bread rolls, croissants, bagels, ciabattas, crumpets, scones, baguettes, naan breads, pitta breads, pastries and pastry mixes; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of baked goods, namely, cakes, buns, biscuits, doughnuts, scones, cookies, muffins, flapjacks, tarts, pastries, hot and cold filled sandwiches, hot and cold filled baguettes, hot and cold filled cobs and rolls, hot dogs, open sandwiches, toasted sandwiches, burgers in buns or rolls; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of pastry and pastry products, pasties, pies, sausage rolls, slices, bakes, pizza, rice, pasta, pasta products, wheat-based snack foods, grain-based snack foods, cereal-based snack foods, rice-based snack foods, corn-based snack foods; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of snack foods prepared from maize, snack foods made from cereals, cereal based prepared snack foods, snack foods made from corn, snack foods made of whole wheat, snack foods consisting principally of confectionery; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of snack foods consisting principally of grain, prepared pizza meals, prepared pasta meals, noodle-based prepared meals, pasta-based prepared meals, rice-based prepared meals, prepared meals containing pasta, prepared meals containing rice, prepared meals in the form of pizzas, dumplings, sauces and dressings; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of confectionery, frozen confectionery, ices and sweets, puddings, ice creams, sorbet, chocolate beverages with milk, coffee, tea, artificial coffee, coffee, tea, chocolate and cocoa based drinks, dessert products, preparations for making sauces; wholesale or retail services, cash and carry retail or wholesale services, convenience store retail or wholesale services, and online retail or wholesale services connected with the sale of marinades and coatings, spices, spice rubs, salt, pepper, seasoning, condiments, mustard, gravies, gravy mixes and preparations for making gravies, raw and unprocessed grains and seeds, fresh fruits and vegetables, herbs, nuts, fresh pulses, malt; retail services provided at retail outlets relating to food and beverages; retail services provided at garage forecourts relating to food and beverages; retail services provided at office buildings relating to food and beverages; retail services provided at schools and universities relating to food and beverages; retail services provided at public buildings relating to food and beverages; retail and wholesale services provided at a cash and carry store relating to food and beverages; retail and wholesale services provided at a convenience store relating to food and beverages; sales promotion and publicity services relating to food and drink

  • Storage of goods and merchandise; tracking services relating to transportation and delivery of goods and merchandise; packaging of goods; transportation and delivery of goods and merchandise

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/086 Section C.1.1
  2. Bulletin 2026/048 Section C.2.2
  3. Bulletin 2021/213 Section C.2.2
  4. Bulletin 2021/122 Section B.1
  5. Bulletin 2021/057 Section A.1
FAQ

About FRESH DIRECT

Who owns the trademark "FRESH DIRECT"?

The EUIPO trademark "FRESH DIRECT" (application 018363068) is owned by Sysco GB Limited.

What is the status of "FRESH DIRECT"?

Its status at the EUIPO is: registered.

When was "FRESH DIRECT" registered?

It was registered on July 1, 2021 and is due to expire on December 22, 2030.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull FRESH DIRECT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

GET /v1/trademarks/{id}
ID=tm_019d48f9-ba3e-726a-8f0e-25763fdd36f4
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d48f9-ba3e-726a-8f0e-25763fdd36f4",
  "object": "trademark",
  "mark_text": "FRESH DIRECT",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "018363068",
  "filing_date": "2020-12-22",
  "nice_classes": [
    29,
    30,
    31,
    35,
    39
  ],
  "owners": [
    {
      "name": "SYSCO GB LIMITED",
      "entity_id": "ent_019fbd7a-4dc9-778d-8030-1f9dcee8ff72"
    }
  ]
}