EUIPO trademark

FIRST . BEST IN SPORTS

Opposition periodEUIPOFigurative markClass 9Class 35Class 38Class 41+1

"FIRST . BEST IN SPORTS" is a figurative mark owned by First Tech Limited, filed at the EUIPO on September 11, 2025. It is in its opposition period and covers classes 9, 35, 38, 41 and 42.

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Official EUIPO record
FIRST . BEST IN SPORTS trademark as filed
As filed with the EUIPO
Status
Opposition period
Since March 11, 2026
Filed
September 11, 2025
Registered
Not yet
Expires
Not recorded
Application no.
019244964
Registration no.
Not yet
Office
EUIPO
European Union Intellectual Property Office
Mark type
Figurative mark
5 classes
Ownership

Who owns FIRST . BEST IN SPORTS

The owner and representative on file with the office.

Owner

First Tech Limited

Representative

White & Case LLP

White & Case LLP

Goods and services

What the mark covers

The products and services FIRST . BEST IN SPORTS is filed for, grouped by Nice class.

  • Downloadable software and mobile applications for online betting, gaming, gambling, sportsbook services, account management, odds comparison, and viewing live and recorded sporting events

  • Business analysis, research and information services; business consultancy services for sportsbook operators and gaming companies; market research; market reports and studies; customer data analysis and strategy services for enhancing player engagement and value; advertising services relating to sports and sports betting; promotion of sports and computer game competitions and events; administration of loyalty rewards program; data and statistical analysis services relating to sports data, sports player performances and sports betting odds

  • Streaming of audio, video and data content related to sports betting and sporting events; streaming of data, audio, video and multimedia files; real-time transmission of sports scores, odds and multimedia content across sportsbook platforms; transmission of content and notifications to sportsbook users

  • Entertainment services, namely, providing online betting and sportsbook services; sportsbook betting and wagering services; provision of statistical information, match tracking and betting market insights for entertainment and user engagement; non-downloadable publications relating to sports and sports betting

  • Design, development and maintenance of sportsbook software platforms; software as a service [SaaS] featuring software platform for sportsbook operations; providing temporary use of non-downloadable software and software as a service (SaaS) for facilitating sports betting; software as a service [SaaS] featuring software platform for managing accounts, analyzing statistics, and generating betting recommendations, including odds creation, risk analysis, market configuration and personalisation; providing IT services in the field of sportsbook platforms, including the development, maintenance, and hosting of betting systems; providing user interactive tools (software) for live betting; providing an interactive website featuring technology that proposes betting options to users in real-time based on their existing personalised account preferences and previous betting patterns

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Opposition 003259028 — COOLING_OFF_PERIOD
  2. Bulletin 2025/235 Section A.1
Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the EUIPO. Reported as recorded, not legal advice.

FAQ

About FIRST . BEST IN SPORTS

Who owns the trademark "FIRST . BEST IN SPORTS"?

The EUIPO trademark "FIRST . BEST IN SPORTS" (application 019244964) is owned by First Tech Limited.

What is the status of "FIRST . BEST IN SPORTS"?

Its status at the EUIPO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull FIRST . BEST IN SPORTS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d48f7-4885-77b0-9b3a-59efa20a042c
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d48f7-4885-77b0-9b3a-59efa20a042c",
  "object": "trademark",
  "mark_text": "FIRST . BEST IN SPORTS",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "EM",
  "application_number": "019244964",
  "filing_date": "2025-09-11",
  "nice_classes": [
    9,
    35,
    38,
    41,
    42
  ],
  "owners": [
    {
      "name": "First Tech Limited",
      "entity_id": null
    }
  ]
}