EUIPO trademark

DESIGNED TO DEFY

RegisteredEUIPOWord markClass 3Class 35

"DESIGNED TO DEFY" is a word mark owned by Olaplex, filed at the EUIPO on July 7, 2025. It is registered and covers classes 3 and 35.

View Olaplex portfolioGet this data via the API
Official EUIPO record
DESIGNED TO DEFY
Word mark as filed with the EUIPO
Status
Registered
Since February 12, 2026
Filed
July 7, 2025
Registered
February 11, 2026
Expires
July 7, 2035
Application no.
019214077
Registration no.
019214077
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
2 classes
Ownership

Who owns DESIGNED TO DEFY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Olaplex

138 trademarks in the portfolioView company

Representative

Venner Shipley Spain

Goods and services

What the mark covers

The products and services DESIGNED TO DEFY is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/028 Section B.1
  2. Bulletin 2025/207 Section A.1
FAQ

About DESIGNED TO DEFY

Who owns the trademark "DESIGNED TO DEFY"?

The EUIPO trademark "DESIGNED TO DEFY" (application 019214077) is owned by Olaplex.

What is the status of "DESIGNED TO DEFY"?

Its status at the EUIPO is: registered.

When was "DESIGNED TO DEFY" registered?

It was registered on February 11, 2026 and is due to expire on July 7, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull DESIGNED TO DEFY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d48b7-3675-70b0-a1f8-414a4627a37c
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d48b7-3675-70b0-a1f8-414a4627a37c",
  "object": "trademark",
  "mark_text": "DESIGNED TO DEFY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019214077",
  "filing_date": "2025-07-07",
  "nice_classes": [
    3,
    35
  ],
  "owners": [
    {
      "name": "Olaplex",
      "entity_id": "ent_019ebbd6-c1c1-70ca-bfb3-a598e0bf5886"
    }
  ]
}