EUIPO trademark

TRUE JOY

RegisteredEUIPOWord markClass 30Class 35

"TRUE JOY" is a word mark owned by Cloetta Sverige AB, filed at the EUIPO on April 29, 2025. It is registered and covers classes 30 and 35.

View Cloetta Sverige AB portfolioGet this data via the API
Official EUIPO record
TRUE JOY
Word mark as filed with the EUIPO
Status
Registered
Since October 20, 2025
Filed
April 29, 2025
Registered
October 17, 2025
Expires
April 29, 2035
Application no.
019179604
Registration no.
019179604
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
2 classes
Ownership

Who owns TRUE JOY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Cloetta Sverige AB

224 trademarks in the portfolioView company

Representative

Novagraaf Nederland B.V.

Novagraaf Nederland B.V

Goods and services

What the mark covers

The products and services TRUE JOY is filed for, grouped by Nice class.

  • Candy; sweets; confectionery bars; sweets (candy), candy bars and chewing gum; patisserie products; pastries, cakes, tarts and biscuits (cookies); edible ices; chocolate, honey, treacle; coated nuts [confectionery]; chocolate-coated nuts; snack bars containing a mixture of grains, nuts and dried fruit [confectionery]; Lozenges [confectionery]; snacks containing a mixture of grains, nuts and dried fruit; Popcorn; Coated nuts

  • Advertising; Business management; Business administration; Office functions; Marketing services; Business economics, business organisation and business administration consultancy; Commercial business strategy consultancy; Business analysis, research and information services; Commercial business management consultancy; Business consulting; Business analysis of companies; Compilation of information into computer databases; Data file administration; Compilation of statistics; Market prospecting, research and analysis; Opinion polling; Organisation of trade fairs and exhibitions for commercial or advertising purposes; Information and consultancy relating to the aforesaid services; All the aforesaid services whether or not provided via electronic channels, including the Internet; market opinion polling studies; public opinion surveys; market research; Conducting business and market research surveys; Collection of information relating to market research; Analysis of market research data and statistics; interviewing for qualitative market research; market canvassing; provision of marketing reports; updating and maintenance of data in computer databases; Collection and systematisation of information into computer databases; analysis of business data; business appraisals; compilation of business data; Statistical information (Provision of business -); Market assessment services; brand evaluation services; market analysis; commercial information services; Provision of business information via global computer networks; commercial lobbying services; conducting marketing studies; business consultancy; business strategy development services; consumer research; consumer response analysis; consumer market information service; Retail services, On-line retailing, Wholesale services and Mail order retail services in relation to the following goods: Candy, sweets, confectionery bars, sweets (candy), candy bars and chewing gum, patisserie products, pastries, cakes, tarts and biscuits (cookies), edible ices, chocolate, honey, treacle, coated nuts [confectionery], chocolate-coated nuts, snack bars containing a mixture of grains, nuts and dried fruit [confectionery], Lozenges [confectionery], snacks containing a mixture of grains, nuts and dried fruit, Popcorn, Coated nuts

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2025/221 Section C.3.6
  2. Bulletin 2025/197 Section B.1
  3. Bulletin 2025/125 Section A.1
FAQ

About TRUE JOY

Who owns the trademark "TRUE JOY"?

The EUIPO trademark "TRUE JOY" (application 019179604) is owned by Cloetta Sverige AB.

What is the status of "TRUE JOY"?

Its status at the EUIPO is: registered.

When was "TRUE JOY" registered?

It was registered on October 17, 2025 and is due to expire on April 29, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull TRUE JOY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d47c4-4c31-702c-b010-86ce864a52c8
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d47c4-4c31-702c-b010-86ce864a52c8",
  "object": "trademark",
  "mark_text": "TRUE JOY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019179604",
  "filing_date": "2025-04-29",
  "nice_classes": [
    30,
    35
  ],
  "owners": [
    {
      "name": "Cloetta Sverige AB",
      "entity_id": "ent_019eb6f5-ff02-71e9-8a7f-e769e45f346e"
    }
  ]
}