EUIPO trademark

PLAYFUL. PLAY FAIR. PLAY FORWARD

RegisteredEUIPOWord markClass 9Class 16Class 25Class 28+6

"PLAYFUL. PLAY FAIR. PLAY FORWARD" is a word mark owned by La Française des Jeux, filed at the EUIPO on February 18, 2025. It is registered and covers classes 9, 16, 25, 28, 35, 36, 37, 38, 41 and 42.

View La Française des Jeux portfolioGet this data via the API
Official EUIPO record
PLAYFUL. PLAY FAIR. PLAY FORWARD
Word mark as filed with the EUIPO
Status
Registered
Since October 1, 2025
Filed
February 18, 2025
Registered
September 28, 2025
Expires
February 18, 2035
Application no.
019144626
Registration no.
019144626
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
10 classes
Ownership

Who owns PLAYFUL. PLAY FAIR. PLAY FORWARD

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

La Française des Jeux

1,399 trademarks in the portfolioView company

Representative

Cabinet Bouchara · Avocats

Cabinet Bouchara · Avocats

Goods and services

What the mark covers

The products and services PLAYFUL. PLAY FAIR. PLAY FORWARD is filed for, grouped by Nice class.

  • Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; Blank digital or analogue recording and storage media; Magnetic data couriers, recording discs; Phonograph records, Cassettes, compact discs, video tapes, video compact discs (videodiscs), Compact disc-interactive; Scientific, photographic, cinematographic apparatus and instruments; Recording substrates [magnetic]; Phonograph records; Computer betting terminals; Electronic, magnetic smart card readers; Cash registers, calculating machines and data processing equipment; Data recording systems; Code readers for credit cards and the like; Discs, cassettes and floppy discs containing programs, in particular for computer games; Computer software and software packages, recorded; Computer programs, downloadable; Electronic apparatus for consulting, filling in and validating competition forecasts and bulletins; Computer games programs, recorded, for controlling games and paying players; Electronic measuring and regulating apparatus for controlling games and the payment of players; Interactive games terminals; Apparatus for mobile or electronic draws,; Application software for games, gambling, games of chance, bets or sports bets; Downloadable application software for virtual environments; Downloadable digital image files authenticated by non-fungible tokens [NFTs]; magnetic or encoded payment cards; Payment software; Customer relation management [CRM] software; Cash register; Cash register software; Supply chain management software

  • Printed matter; Posters; Stickers [stationery]; Slips (printed), tickets, receipts (printed) for gambling, games of chance, betting, lotteries and sports pools; Journals, newspapers, magazines; Photographs [printed]; Stationery; Materials for packaging of plastic or paper, namely bags, sachets, films, sheets, envelopes and pouches; Printing type; Printing blocks; Books; Membership cards (not magnetic); Wall calendars

  • Clothing, footwear, headgear

  • Games of chance, gaming, games of skill, games of knowledge; Games and playthings; Gaming machines for gambling; Gymnastic and sporting articles (other than clothing, shoes and mats); Playing cards; Prepaid automatic games (machines) adapted for use with a television set, Magnetic cards, Chip cards, Electronic maps, e-wallets, telematic servers, interactive television apparatus and instruments, CD-ROMs, Console gaming devices, Cards for electronic games

  • Communication consultancy; Advertising; Consultancy in audiovisual advertising; Design and production of advertising films; Television advertising; Radio advertising; Online advertising on a computer network; Advertising and business, namely business management and organisation consultancy, business management; Corporate advertising, including direct mail advertising; Radio or television advertising; Dissemination of advertising declarations and announcements by all means of diffusion including audiovisual, data transmission and multimedia means; Assistance to commercial or industrial firms in the conduct of their business; Business consultancy, information and enquiries; Publicity columns preparation, publication of publicity texts; Interactive advertising; Organisation of promotional activities, competitions, tombolas, prize draws for commercial or advertising purposes; Shop window dressing, sales promotion for others, retailing of tickets or slips for games, games of chance, gaming, lotteries, betting or pools; Rental of vending machines; Billing; Personnel services; Providing of sales analysis; Stock management services; Stock control services; Supply chain management services; Negotiation of business contracts for others; businessmanagement assistance; Advisory services relating to business administration; Management administration of commercial undertakings; Advertising

  • Finance services; Financial payment services; Tax and duty payment services; Factoring; Surety services; Treasury services; Collection of payments; Insurance services; Provision of loans; Provision of loans; Online banking services rendered in virtual environments

  • Installation, setting up, maintenance, repair and removal of furniture for areas for money games, games of chance, lotteries, betting games and sports forecasts, namely display, signalling, information, communication and advertising panels and columns, whether or not illuminated, with fixed or mobile displays, electric and electronic games apparatus and instruments, electric and electronic checking (supervision) apparatus and instruments, data carriers, screens, projector screens, luminous signboards, interactive terminals providing information to the public, electronic newspapers, namely electronic information display panels, telecommunications apparatus for the development, broadcasting and transmission of messages and information; Maintenance and repair of objects in connection with the transport of passengers or goods; Renovation of points-of-sale (POS) [machines]; Drilling

  • Communications by computer terminals, communications by radio, telegram and telephone; Radio broadcasting, television broadcasting; Communications by audiovisual devices, namely video-telephone, radio devices; Communications by computer terminals, interactive videography, mini and micro-servers, messaging and electronic messaging, transmission of information by servers, broadcasting, data processing (transmission) on cabled networks, transmission of data contained in databases; Broadcasting and transmission of information (results and financial transactions), in relation to the following fields: Games, bets, sports bets and lotteries Via internet and telecommunication systems of all kinds; Providing of blogs and multiblogs on the Internet; Providing internet chatrooms; Television or radio broadcasting; Broadcasting of radio and television programmes

  • Education and entertainment; Providing facilities for exhibitions and fairs; Television and radio entertainment; Production and/or audiovisual directing of films (short and feature films), television and radio programmes and broadcasts, Production and/or creation of music videos, Video tape film production; Recording [filming] on video tapes and other media; Video tape editing; Post-production, editing, adaptation and structural editing of films; Movie studios; Production of audiovisual programmes; Recording and processing of sound (recording studios); Production of audio and soundtracks; Arranging and conducting of seminars, colloquiums and congresses; Arranging and conducting of conferences relating to audiovisuals or advertising; Arranging and production of shows; Screenplay writing; Scriptwriting, other than for advertising purposes; Rental of audio equipment; Rental of cinematographic apparatus; Rental of lighting apparatus for theatrical sets or television studios; Rental of sound recordings; Rental of videotapes; Rental of video cameras; Rental of recording studios; Rental of show scenery; Rental of theatre scenery; Lotteries, operating lotteries, competitions in connection with entertainment, games of chance, gambling, bets and sports bets; On-line gaming services; Entertainment services rendered in virtual environments; Consultancy relating to the choice of computer games, video games, educational games; Professional consultancy relating to cinematographic production

  • Design, creation and development of computer programs, multimedia computer programs, computer software and computer software packages, databases and databanks, computer and cable television networks, including consultancy and assistance in these fields; Computer programming; Engineering services, Professional consultations Relating to computers; Engineering services, excluding the following services: Construction engineering; Material testing; Design, creation, rental and development of computer programs, multimedia computer programs, computer software and computer software packages, databases and data banks, computer and cable television networks, including consultancy and assistance in these fields; Hosting of Internet sites or blogs: Design and creation of show scenery; Design (development) of CD-ROMs and digital data carriers, and audio, video or multimedia discs and cassettes

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2025/184 Section B.1
  2. Bulletin 2025/113 Section A.1
FAQ

About PLAYFUL. PLAY FAIR. PLAY FORWARD

Who owns the trademark "PLAYFUL. PLAY FAIR. PLAY FORWARD"?

The EUIPO trademark "PLAYFUL. PLAY FAIR. PLAY FORWARD" (application 019144626) is owned by La Française des Jeux.

What is the status of "PLAYFUL. PLAY FAIR. PLAY FORWARD"?

Its status at the EUIPO is: registered.

When was "PLAYFUL. PLAY FAIR. PLAY FORWARD" registered?

It was registered on September 28, 2025 and is due to expire on February 18, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAYFUL. PLAY FAIR. PLAY FORWARD and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d4767-a4a5-73f9-9ed9-a1fa82983dda
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d4767-a4a5-73f9-9ed9-a1fa82983dda",
  "object": "trademark",
  "mark_text": "PLAYFUL. PLAY FAIR. PLAY FORWARD",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019144626",
  "filing_date": "2025-02-18",
  "nice_classes": [
    9,
    16,
    25,
    28,
    35,
    36,
    37,
    38,
    41,
    42
  ],
  "owners": [
    {
      "name": "La Française des Jeux",
      "entity_id": "ent_019f286b-0ec1-750c-91f9-f8098f1a943e"
    }
  ]
}