CIPO trademark

BE because you're worth it

RegisteredCIPOWord markClass 16Class 41

"BE because you're worth it" is a word mark owned by L'Oréal Canada Inc., filed at the CIPO on December 10, 2008. It is registered and covers classes 16 and 41.

View L'Oréal Canada Inc. portfolio Get this data via the API

Data current as of June 14, 2025Official CIPO record

BE because you're worth it

Word mark as filed with the CIPO

Status: Registered; Since March 17, 2010
Filed: December 10, 2008
Registered: March 17, 2010
Expires: March 17, 2035
Application no.: 1421290
Registration no.: TMA761875
Office: CIPO; Canadian Intellectual Property Office
Mark type: Word mark; 2 classes

Ownership

Who owns BE because you're worth it

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

L'Oréal Canada Inc.

Canada

31 trademarks in the portfolioView company

Representative

Fasken Martineau Dumoulin LLP

Goods and services

What the mark covers

The products and services BE because you're worth it is filed for, grouped by Nice class.

16Class 16 · Paper Goods and Printed Matter
Magazines et circulaires.
41Class 41 · Education and Entertainment
Edition et distribution de bulletins d'informations électroniques.

History

What has happened so far

Steps recorded by the CIPO, newest first.

April 22, 2025Adjusted Renewal Fee Received
March 27, 2025Adjusted Renewal Fee Notice Sent; Additional Classes:1
March 27, 2025Nice Class(es) Acceptance Letter Sent
March 17, 2025Renewed; DP:2024/11/20 RD:2024/11/20 RR:Claudia Matei rue des Bruyères, L-1274 Luxembourg Luxembourg L-1274 Luxembourg
November 25, 2024Requirement to Furnish Statement Under Subsection 44.1(1) Sent
March 16, 2018Rep for Service Changed; From: 7179 To: 12394 / Voir Preuve au dossier/See evidence on File No. 1421290
March 8, 2018Rep for Service Changed; From: 4779 To: 7179 / Voir Preuve au dossier/See evidence on File No. 257563
March 17, 2010Registered
January 15, 2010Allowance Notice Sent
January 15, 2010Allowed

7 earlier steps on the official record.

FAQ

About BE because you're worth it

Who owns the trademark "BE because you're worth it"?

The CIPO trademark "BE because you're worth it" (application 1421290) is owned by L'Oréal Canada Inc.

What is the status of "BE because you're worth it"?

Its status at the CIPO is: registered.

When was "BE because you're worth it" registered?

It was registered on March 17, 2010 and is due to expire on March 17, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BE because you're worth it and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019dec3e-9932-773d-8a18-692ee075bcf1
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019dec3e-9932-773d-8a18-692ee075bcf1",
  "object": "trademark",
  "mark_text": "BE because you're worth it",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "CA",
  "application_number": "1421290",
  "filing_date": "2008-12-10",
  "nice_classes": [
    16,
    41
  ],
  "owners": [
    {
      "name": "L'ORÉAL CANADA INC.",
      "entity_id": "ent_019eb726-3bf8-757d-b009-7ae0d6814e04"
    }
  ]
}