CIPO trademark

BUILD THEM UP

RegisteredCIPOWord markClass 28

"BUILD THEM UP" is a word mark owned by MEGA Brands, Inc., filed at the CIPO on May 19, 2017. It is registered and covers class 28 (Toys and Sporting Goods).

View MEGA Brands, Inc. portfolio Get this data via the API

Data current as of February 25, 2026Official CIPO record

BUILD THEM UP

Word mark as filed with the CIPO

Status: Registered; Since April 6, 2020
Filed: May 19, 2017
Registered: April 6, 2020
Expires: April 6, 2030
Application no.: 1838602
Registration no.: TMA1076421
Office: CIPO; Canadian Intellectual Property Office
Mark type: Word mark; 1 class

Ownership

Who owns BUILD THEM UP

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

MEGA Brands, Inc.

Canada

215 trademarks in the portfolioView company

Representative

Cassels Brock & Blackwell LLP

Goods and services

What the mark covers

The products and services BUILD THEM UP is filed for, grouped by Nice class.

28Class 28 · Toys and Sporting Goods
Toys, namely: construction blocks sold separately, pull toys, musical toys, activity tables sold with construction toys, construction toys sold as a unit with containers whose lids are used for mounting constructions with the toys sold therewith; ride-on toys; Toys, namely: construction toys, toy construction blocks and connecting links therefor, construction blocks sold in sets consisting of one or more of the following elements: base plates, toy figures, toy construction hat, toy fire hat, play house, miniature toy cars and trucks, mounting bases for constructed models, and their constitutive parts, construction toys, construction toy sets and carrying cases or storage cases sold as a unit, cases for action figures, construction toys and accessories for use therewith, toy building blocks, toy figures, toy animals, toy vehicles, toy buildings, toy robots

History

What has happened so far

Steps recorded by the CIPO, newest first.

April 6, 2020Registered
October 26, 2018Allowance Notice Sent
October 26, 2018Allowed
July 11, 2018Advertised; Vol.65 Issue 3324
June 21, 2018Approved; APPROVED BY PROGRAM EX200M1
May 2, 2018Approval Notice Sent
May 2, 2018Search Recorded
May 25, 2017Formalized
May 23, 2017Created
May 19, 2017Filed

FAQ

About BUILD THEM UP

Who owns the trademark "BUILD THEM UP"?

The CIPO trademark "BUILD THEM UP" (application 1838602) is owned by MEGA Brands, Inc.

What is the status of "BUILD THEM UP"?

Its status at the CIPO is: registered.

When was "BUILD THEM UP" registered?

It was registered on April 6, 2020 and is due to expire on April 6, 2030.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BUILD THEM UP and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019deb67-9c4c-70df-ad9d-28c5eeb1163f
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019deb67-9c4c-70df-ad9d-28c5eeb1163f",
  "object": "trademark",
  "mark_text": "BUILD THEM UP",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "CA",
  "application_number": "1838602",
  "filing_date": "2017-05-19",
  "nice_classes": [
    28
  ],
  "owners": [
    {
      "name": "MEGA Brands, Inc.",
      "entity_id": "ent_019eb6fa-bf48-757a-a8fa-7208322eccff"
    }
  ]
}