IP Australia trademark

DESIGNED TO DEFY

RegisteredIP AustraliaWord markClass 3Class 35

"DESIGNED TO DEFY" is a word mark owned by Olaplex, Inc., filed at IP Australia on June 30, 2025. It is registered and covers classes 3 and 35.

View Olaplex, Inc. portfolioGet this data via the API
Official IP Australia record
DESIGNED TO DEFY
Word mark as filed with IP Australia
Status
Registered
Since September 9, 2025
Filed
June 30, 2025
Registered
June 30, 2025
Expires
June 30, 2035
Application no.
2561756
Registration no.
2561756
Office
IP Australia
IP Australia
Mark type
Word mark
2 classes
Ownership

Who owns DESIGNED TO DEFY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Olaplex, Inc.

California 93108, United States

138 trademarks in the portfolioView company

Representative

Davies Collison Cave Pty Ltd

Davies Collison Cave Pty Ltd

Goods and services

What the mark covers

The products and services DESIGNED TO DEFY is filed for, grouped by Nice class.

  • Non-medicated skin care preparations; Non-medicated toiletry preparations; Hair care preparations; Non-medicated scalp care preparations; Cosmetics

  • On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories

History

What has happened so far

Steps recorded by IP Australia, newest first.

  1. IP Right Registered correspondence sent
  2. Application Accepted correspondence sent
  3. Application Received
FAQ

About DESIGNED TO DEFY

Who owns the trademark "DESIGNED TO DEFY"?

IP Australia trademark "DESIGNED TO DEFY" (application 2561756) is owned by Olaplex, Inc.

What is the status of "DESIGNED TO DEFY"?

Its status at IP Australia is: registered.

When was "DESIGNED TO DEFY" registered?

It was registered on June 30, 2025 and is due to expire on June 30, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull DESIGNED TO DEFY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019dfcba-dfb2-765c-9ba9-b7e5b3c48abf
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019dfcba-dfb2-765c-9ba9-b7e5b3c48abf",
  "object": "trademark",
  "mark_text": "DESIGNED TO DEFY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "AU",
  "application_number": "2561756",
  "filing_date": "2025-06-30",
  "nice_classes": [
    3,
    35
  ],
  "owners": [
    {
      "name": "Olaplex, Inc.",
      "entity_id": "ent_019ebbd6-c1c1-70ca-bfb3-a598e0bf5886"
    }
  ]
}