COMCAST ADVERTISING

Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely: preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising; advertising campaign management; targeted marketing services; market segmentation consultation; marketing optimization in the nature of marketing consulting to improve business outcomes; marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely: scheduling, placement and tracking of advertisements for others; advertising and marketing services for others in the field of television and cross-platform video advertising, namely: provision of marketing reports, targeted marketing services and market segment consultation; advertising and marketing services, namely: advertising campaign management; provision of marketing reports; market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely to users of: personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely to users of: personal computers, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely: targeted marketing services; scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely to users of: personal computers, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely: creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; creative consultation regarding development and production of marketing campaigns for others; scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely to users of: personal computers, tablets, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; financial tracking services, namely, financial tracking relating to revenues earned from contracts and transactions with advertisers and advertising agencies

platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others