Protecting brands and trademarks
Amazon Brand Registry requires a trademark to enroll. Learn eligibility requirements, enrollment steps, costs, and the tools you unlock in 2026.
Guide to the 13 DuPont factors courts use to assess trademark likelihood of confusion, with real case examples and examiner weighting patterns.
A data-backed guide to defending your brand against trademark squatting in China — covering CNIPA's crackdown on bad-faith filings, famous cases from Apple to New Balance, the first-to-file system, China's subclass strategy, and a practical defensive playbook with real cost estimates.
How trademarks die by becoming generic — with cases from Aspirin to Google, the legal standard, policing obligations, and monitoring strategies.
How naked licensing destroys trademarks — covering landmark cases, the quality control requirement, franchise implications, and practical frameworks.
Guide to trade dress protection — the distinctiveness and non-functionality tests, famous examples from Coca-Cola to Louboutin, and registration strategies.
How to prove acquired distinctiveness for trademarks — the six types of evidence, Section 2(f) claims, the five-year shortcut, and real case studies.