In February 2026 Intel filed a single, undescribed hardware mark, STARFIRE, with no public product reference found as of March 1, the one quiet filing in a month otherwise defined by companies racing to put already-announced names onto the global trademark register. Around it, Meta, Figma, Nvidia and Sony all filed creative and media AI marks weeks or months after the products went public.
Compiled from the public trademark register as of March 1, 2026. Every figure below is pulled via Signa and reconstructed to that date, so statuses are as-of March 1.
Launch Radar
The lead is STARFIRE, filed by Intel Corporation at the USPTO on 2026-02-20 as application 99663015, a single direct national filing in Class 9. A Nice class sorts the goods and services a mark covers into categories numbered 1 to 45, and Class 9 covers software and electronics. The goods text is bare hardware: computer hardware, semiconductors, and "integrated circuits designed for ruggedized applications" and "for higher levels of quality, assurance, and reliability in harsh environments." As of March 1 the application sat at filed.
Searches of Intel's 2026 roadmap and CES and Computex coverage turned up nothing, so this is the rare February filing that reads as genuinely quiet. Reading it as a forthcoming ruggedized, embedded, or defense and industrial silicon part is an inference from the goods text, not anything Intel has said. What the register supports as fact is narrower: Intel filed one undescribed hardware mark, in the class that matters, before naming it in public.
The rest of February's big-name filings are the register catching up to launches that already happened. The clearest cluster is Figma, which filed a three-mark creative-AI family on 2026-02-04 via the Madrid Protocol, which extends one base filing into multiple member countries. Each landed as named national designations: FIGMA MAKE at CIPO in Canada (2462008), IPOS in Singapore (40202606451V), NIPO in Norway (202603103) and IP Australia (2634934); FIGMA WEAVE at CIPO (2462016), IPOS (40202606575P), NIPO (202603210) and IP Australia (2634742); and FIGMA DRAW at CIPO (2462015), IPOS (40202606601X), NIPO (202603238) and IP Australia (2634822). Each also carries a Madrid international registration designating additional offices. All three cover Classes 9 and 42 and were filed as of March 1. Figma Weave launched on October 30, 2025 out of the Weavy acquisition, and Make and Draw are known names, so the family is not a scoop. The signal is one company locking a whole product line across offices in a day.
Meta ran the same play around VIBES, an AI short-video feed it introduced in September 2025 and reported in February 2026 to be testing as a standalone app. The February filings are the protection sweep behind it: direct at the USPTO (99661939 in Class 42, 99661945 in Class 9), EUIPO (019320582), IP Australia (2629835), CIPO (2457603), IPOS (40202604976Y) and NIPO (202602342), February 20 to 25. As of March 1 most sat at filed, with IP Australia (2629835) in examination. Priority is anchored to a Jamaica filing, covered below.
Two more announced products round out the lane. Nvidia filed MUSIC FLAMINGO at the USPTO on 2026-02-10 (99644925, Classes 9 and 42), a public audio model from its Universal Music Group partnership. Sony filed CAMERA VERIFY at the USPTO on 2026-02-24 (99667203) and at the EUIPO on 2026-02-13 (019317034), both in Class 42, for software "for authenticating and/or verifying the presence of AI-generated images in photographs." Sony announced Camera Verify in June 2025 and extended it to video that October, so the hook is content provenance landing in two offices.
Name Clashes
Register facts only. The Radar reports who filed what, in which class, at which status.
- STARBIES, Starbucks Corporation. Filed at the USPTO on 2026-02-05 (99636677), with a companion record at CIPO in Canada (2459036), across Classes 14, 21, 25, 41 and 43. A company filing on its own long-standing customer nickname. At filed.
- MRBEAST ATHLETICS and BEAST ATHLETICS BY MRBEAST, Beast Holdings, LLC. Two USPTO applications filed 2026-02-05 (99636218 and 99636239) in Classes 25 and 28. Beast Athletics already exists as a merchandise line, so these read as protection for a known line. At filed.
- DONALD J. TRUMP INTERNATIONAL AIRPORT and PRESIDENT DONALD J. TRUMP INTERNATIONAL AIRPORT, DTTM Operations, LLC. Two USPTO applications filed 2026-02-13 (99652473 and 99652694) across seven classes (14, 18, 25, 37, 39, 43 and 45). DTTM Operations is the Trump Organization's trademark-holding company. The filings landed the same week a proposal to rename Washington Dulles International Airport was in the news, carried by a House bill (H.R.691). Register facts, no characterization of intent.
Logo & Rebrand Radar
- Microsoft Teams icon, Microsoft Corporation. Filed 2026-02-25 as direct national and regional filings: CIPO (2458105, 2458118), EUIPO (019321663, 019321661) and IP Australia (2630328, 2630330), across Classes 9, 38 and 42. Each office got a pair of figurative marks (a figurative mark protects the visual design itself, here the refreshed icon). Microsoft refreshed its Microsoft 365 icon set publicly in October 2025, so this is protection for that refresh.
- OJAI, Waymo LLC. Filed across three offices between February 18 and 24: IP Australia (2628988), EUIPO (019320968) and CIPO (2457006), in Class 12 for autonomous vehicles. Waymo unveiled the Ojai name for its Zeekr-built robotaxi at CES on January 7, 2026. As of March 1 the Australian filing had moved to accepted and was entering its opposition period, the fixed window after approval when a third party can file a formal objection to block registration. The EU and Canada filings were filed.
Filing Craft
A recurring move this month is the small-country priority filing. Under the Paris Convention, an applicant who files in one member country gets six months to file the same mark elsewhere while keeping that filing date. File first in a quiet office, and the later filings inherit that earlier date without tipping off watchers of the busier registers. Meta anchored VIBES to a Jamaica filing dated 2025-09-24, Figma anchored WEAVE to a Jamaica filing dated 2025-09-23, and Microsoft anchored its Teams icon set to a Jamaica filing dated 2025-09-11. The sharpest example is Waymo, which anchored OJAI to a Tonga filing dated 2025-12-18, weeks before the CES reveal. A legitimate technique, and the signal that surfaces when you watch filing dates, not product names.
Stat of the Month
The agentic naming wave held steady rather than spiking. Counting direct national and regional filings only, "agent" in Class 42 came to 34, in line with the December baseline. The rush is now a steady stream of small and unknown filers.
On the Watch List
A few clocks to track, all as of March 1:
- STARFIRE (99663015) is at filed. The next data points are its first examination action and any public Intel reference to the name.
- OJAI in Australia (2628988) is in its opposition window. Watch for any objection before it closes.
- FIGMA MAKE, WEAVE and DRAW move into national-phase examination across their Madrid designations.
- MY MARIO, Nintendo Co., Ltd., filed 2026-02-04, is a merchandising continuation of January's Mario filings.
This analysis runs on Signa's trademark data, the same global register you can query for filing dates, Nice classes, owners and live status. To watch a competitor's filings the way The Radar does, Signa's trademark monitoring tracks new applications as they land, and trademark search covers the register on demand.
This is reporting on the public record, not legal advice. Consult a trademark attorney for guidance specific to your situation.