Opposition · USPTO

Opposition 91310244

PendingUSPTO

Opposition 91310244 at USPTO between Virtue Labs, LLC and Virtuous Vitality, LLC, over the mark VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE, filed Sep 9, 2026. Status in the office record: pending.

View VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSEGet this data via the API
Status
Pending
Filed
Sep 9, 2026
Marks involved
20
Parties

Who is involved

The parties as named in the office record.

Opponent

Virtue Labs, LLC

Company trademarks
Respondent

Virtuous Vitality, LLC

Timeline

How the case has moved

Dates from the USPTO record and the VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE filing.

  1. VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE filed

    Application 99429184 filed at the USPTO.

  2. Opposition filed

    Virtue Labs, LLC started opposition 91310244 at USPTO against VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSE.
  3. Next

    Awaiting decision

    No decision is recorded at USPTO yet.
Marks

Marks involved

1 contested mark, 19 marks the challenger relies on.

MarkRoleApplicationOffice
VIRTUE & CO. WHERE EVERY PURCHASE HAS A PURPOSEContested99429184USPTO
VIRTUERelied on87043053USPTO
VIRTUERelied on87043059USPTO
VIRTUE LABSRelied on87050784USPTO
VIRTUE REAL SCIENCE. TRUE BEAUTY.Relied on87050823USPTO
VIRTUE REAL SCIENCE. TRUE BEAUTY.Relied on87975519USPTO
VIRTUERelied on87975860USPTO
VIRTUE LABSRelied on87982085USPTO
VIRTUERelied on88308444USPTO
VIRTUERelied on88308447USPTO
VIRTUE REAL SCIENCE. TRUE BEAUTY. CR CREATERelied on88308485USPTO
VIRTUE FLOURISHRelied on88521696USPTO

+8 more marks in this case

API

Get this data via the API

Every fact on this page comes from the Signa API. Track oppositions and cancellations on any mark with one request.

  • GET/v1/proceedings/{id}

    Parties, dates, outcome and every mark in the case

  • GET/v1/proceedings?trademark_id={trademark_id}

    Every proceeding on a mark

Get API keyView docs
GET /v1/proceedings/{id}
ID=prc_c502f38b-d986-4eec-95f3-7a85a8bef739
curl https://api.signa.so/v1/proceedings/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "prc_c502f38b-d986-4eec-95f3-7a85a8bef739",
  "object": "proceeding",
  "proceeding_type": "opposition",
  "proceeding_number": "91310244",
  "status": "pending",
  "office_code": "US",
  "filed_date": "2026-09-09",
  "parties": [
    {
      "name": "Virtue Labs, LLC",
      "role": "opponent"
    },
    {
      "name": "VIRTUOUS VITALITY, LLC",
      "role": "respondent"
    }
  ]
}