Opposition · USPTO

Opposition 91300117

OtherUSPTO

Opposition 91300117 at USPTO between Aadvantage Loyalty IP Ltd., American Airlines, Inc. and Transform SR Brands LLC, over the mark SEARS HOME ADVANTAGE, filed Jul 3, 2025. Status in the office record: other.

View SEARS HOME ADVANTAGEGet this data via the API
Status
Other
Result
Other
Filed
Jul 3, 2025
Marks involved
11
Parties

Who is involved

The parties as named in the office record.

Opponent

Aadvantage Loyalty IP Ltd., American Airlines, Inc.

Respondent

Transform SR Brands LLC

Company trademarks
Timeline

How the case has moved

Dates from the USPTO record and the SEARS HOME ADVANTAGE filing.

  1. SEARS HOME ADVANTAGE filed

    Application 98566422 filed at the USPTO.

  2. Opposition filed

    Aadvantage Loyalty IP Ltd., American Airlines, Inc. started opposition 91300117 at USPTO against SEARS HOME ADVANTAGE.
Marks

Marks involved

1 contested mark, 10 marks the challenger relies on.

MarkRoleApplicationOffice
SEARS HOME ADVANTAGEContested98566422USPTO
AADVANTAGERelied on75300447USPTO
AADVANTAGE EXECUTIVE PLATINUMRelied on75398056USPTO
AADVANTAGE GOLDRelied on77824679USPTO
AADVANTAGE PLATINUMRelied on77824680USPTO
AMERICAN AIRLINES AADVANTAGERelied on85913443USPTO
AADVANTAGERelied on86489030USPTO
AADVANTAGERelied on87245887USPTO
AADVANTAGERelied on87601683USPTO
AADVANTAGE GOLDRelied on87601718USPTO
AADVANTAGE EXECUTIVE PLATINUMRelied on87601761USPTO
API

Get this data via the API

Every fact on this page comes from the Signa API. Track oppositions and cancellations on any mark with one request.

  • GET/v1/proceedings/{id}

    Parties, dates, outcome and every mark in the case

  • GET/v1/proceedings?trademark_id={trademark_id}

    Every proceeding on a mark

Get API keyView docs
GET /v1/proceedings/{id}
ID=prc_9b40bec3-df5b-4e39-a3ba-9e3cda99ca4a
curl https://api.signa.so/v1/proceedings/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "prc_9b40bec3-df5b-4e39-a3ba-9e3cda99ca4a",
  "object": "proceeding",
  "proceeding_type": "opposition",
  "proceeding_number": "91300117",
  "status": "other",
  "office_code": "US",
  "filed_date": "2025-07-03",
  "parties": [
    {
      "name": "Aadvantage Loyalty IP Ltd., American Airlines, Inc.",
      "role": "opponent"
    },
    {
      "name": "Transform SR Brands LLC",
      "role": "respondent"
    }
  ]
}