Mattel, Inc.
Mattel, Inc. is a trademark firm. It is the firm of record on 16,357 trademarks, 1,852 of them still active, most of them at the USPTO. 52% of its decided applications were registered.
- Trademarks of record
- 16,357
- Still active
- 1,852
- Registration rate
- 52%
- Jurisdictions
- 3
Where Mattel, Inc. files
Each mark counts once here: an international registration is grouped with its country designations, not counted once per country.
By office
- USPTO16,336100%
- WIPO13<1%
- IP Australia8<1%
By classA mark can cover several classes
- Class 28Toys and Sporting Goods14,22087%
- Class 41Education and Entertainment7284%
- Class 9Computers and Scientific Devices6584%
- Class 25Clothing4283%
- Class 16Paper Goods and Printed Matter3882%
- Class 18Leather Goods1681%
- Class 21Housewares and Glass135<1%
- Class 20Furniture and Articles Not Otherwise Classified118<1%
+28 more
Filings per year
New trademarks Mattel, Inc. has filed each year, counting each mark once.
- Peak year · 1,114 filed
- 2005
- 2022 to 2026 · filed
- 984
- First filing
- 1955
Filings by year: 1955: 1, 1958: 1, 1960: 3, 1961: 1, 1962: 3, 1963: 6, 1965: 9, 1966: 4, 1967: 2, 1968: 3, 1969: 4, 1970: 1, 1971: 1, 1973: 1, 1974: 2, 1975: 4, 1977: 4, 1978: 28, 1979: 59, 1980: 54, 1981: 27, 1982: 26, 1983: 23, 1984: 5, 1985: 11, 1986: 17, 1987: 13, 1988: 12, 1989: 8, 1990: 50, 1991: 171, 1992: 323, 1993: 234, 1994: 361, 1995: 346, 1996: 286, 1997: 466, 1998: 287, 1999: 303, 2000: 533, 2001: 474, 2002: 620, 2003: 544, 2004: 951, 2005: 1114, 2006: 385, 2007: 787, 2008: 711, 2009: 587, 2010: 638, 2011: 546, 2012: 791, 2013: 947, 2014: 721, 2015: 315, 2016: 300, 2017: 343, 2018: 164, 2019: 147, 2020: 358, 2021: 232, 2022: 228, 2023: 251, 2024: 196, 2025: 162, 2026: 147.
Companies Mattel, Inc. files for
Owners on the firm's latest 48 filings that Signa links to a company record.
2 more owners in these filings are not linked to a company record.
Latest filings
The most recent applications with Mattel, Inc. as the firm of record.
Browse all filings| Mark | Status | Office | Owner | Classes | Filed |
|---|---|---|---|---|---|
| PINGU | examining | USPTO | Joker, Inc. | 16 | 2026-10-27 |
| MONSTERS OF THE UNIVERSE | examining | USPTO | Mattel, Inc. | 28 | 2026-10-27 |
| DYLAN GOLD'S DOG, DOMINO | examining | USPTO | American Girl, LLC | 28 | 2026-10-21 |
| STUPID WORLD | examining | USPTO | Mattel, Inc. | 28 | 2026-10-21 |
| STUPID WORLD | examining | USPTO | Mattel, Inc. | 41 | 2026-10-21 |
| BARBIE COLLECTOR | examining | USPTO | Mattel, Inc. | 28 | 2026-10-21 |
| STREET STEALTH | examining | USPTO | Mattel, Inc. | 28 | 2026-10-16 |
| UNO WILD | examining | USPTO | Mattel, Inc. | 9 | 2026-10-07 |
Attorneys of record
Named attorneys and agents on the firm's filings, as reported by the offices.
- Michael Moore8,180 filings
- Michele L. McShane3,006 filings
- Matt Solmon2,885 filings
- Victoria M. McBroom599 filings
- Irene Chong392 filings
- Donald Aiken344 filings
- Donna A. Rubelmann249 filings
- Ronald M. Goldman206 filings
- Irene K. Chong130 filings
- Dan F. Sullivan122 filings
- Judy A. Willis73 filings
- Rie Miyake54 filings
- Michele McShane21 filings
- Maureen C. Kassner12 filings
- Tara Hart-Nova10 filings
- Stephen L. King8 filings
- James G. O'Neill5 filings
- Leland P. Smith5 filings
- Daniel F. Sullivan5 filings
- Michelle L. McShane4 filings
Also on record: Donald B. Aiken, Donna Rubelmann, Trademark Administrator, M1-1518, Donnal A. Rubelmann, Michele Moore, Maria Lourdes Daatio Perez, Allyn Taylor, David J. Aston, Roy E. Ekstrand, N. Ned Mansour, Bonnie Worth, Victoria M. McBroon, Victoral M. McBroom, Donna A. Robelmann, Daniel E. Sullivan, Michel L. McShane, Michele L McHsane, Michaele L McShane, Richelle Savage.
Showing part of the firm's roster.
About Mattel, Inc.
How many trademarks has Mattel, Inc. filed?
Mattel, Inc. is the firm of record on 16,357 trademarks tracked by Signa.
What is Mattel, Inc.'s trademark registration rate?
52% of the decided applications Mattel, Inc. handled were registered.
Where does Mattel, Inc. file trademarks?
Most of Mattel, Inc.'s filings are at the USPTO, with 16,336 marks.
How long has Mattel, Inc. been filing trademarks?
Signa has filings by Mattel, Inc. from 1955 to 2026.
Get this data via the API
Every number on this page comes from the Signa API. Pull Mattel, Inc.'s filings into your own product with one request.
GET/v1/firms/{id}/analyticsPortfolio by office, class and year, plus disputes
GET/v1/firms/{id}Firm record, registration rate and attorney count
GET/v1/firms/{id}/trademarksEvery trademark the firm is of record on
ID=firm_019d8470-0d3d-7108-8de4-266b882dd2c7
curl https://api.signa.so/v1/firms/$ID/analytics \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"object": "analytics_report",
"subject": {
"id": "firm_019d8470-0d3d-7108-8de4-266b882dd2c7",
"object": "firm",
"name": "MATTEL, INC."
},
"portfolio": {
"mark_count": 16357,
"active_count": 1852,
"jurisdiction_spread": {
"US": 16336,
"WO": 13,
"AU": 8
}
}
}