IMPI trademark

LAS DE AYER, HOY Y SIEMPRE

RegisteredIMPIClass 29

"LAS DE AYER, HOY Y SIEMPRE" is a trademark owned by Pepsico, Inc, filed at the IMPI on November 18, 2025. It is registered and covers class 29 (Meats and Processed Foods).

Official IMPI record
LAS DE AYER, HOY Y SIEMPRE
Trademark as filed with the IMPI
Status
Registered
Since April 16, 2026
Filed
November 18, 2025
Registered
April 16, 2026
Expires
April 16, 2036
Application no.
157765
Registration no.
140887
Office
IMPI
Instituto Mexicano de la Propiedad Industrial
Mark type
Trademark
1 class
Ownership

Who owns LAS DE AYER, HOY Y SIEMPRE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Goods and services

What the mark covers

The products and services LAS DE AYER, HOY Y SIEMPRE is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the IMPI, newest first.

  1. Concesión de la protección
  2. Archivo fonetico
  3. Solicitud de registro
FAQ

About LAS DE AYER, HOY Y SIEMPRE

Who owns the trademark "LAS DE AYER, HOY Y SIEMPRE"?

The IMPI trademark "LAS DE AYER, HOY Y SIEMPRE" (application 157765) is owned by Pepsico, Inc.

What is the status of "LAS DE AYER, HOY Y SIEMPRE"?

Its status at the IMPI is: registered.

When was "LAS DE AYER, HOY Y SIEMPRE" registered?

It was registered on April 16, 2026 and is due to expire on April 16, 2036.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LAS DE AYER, HOY Y SIEMPRE and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

GET /v1/trademarks/{id}
ID=tm_01a11ad8-21fb-74f5-b0a1-84c5d6ffc93e
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a11ad8-21fb-74f5-b0a1-84c5d6ffc93e",
  "object": "trademark",
  "mark_text": "LAS DE AYER, HOY Y SIEMPRE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "MX",
  "application_number": "157765",
  "filing_date": "2025-11-18",
  "nice_classes": [
    29
  ],
  "owners": [
    {
      "name": "PEPSICO, INC",
      "entity_id": "ent_019ebc19-0b2d-74d7-a778-732871ec9198"
    }
  ]
}