EUIPO trademark

SO CUTE IT HURTS

RegisteredEUIPOWord markClass 28

"SO CUTE IT HURTS" is a word mark owned by Zuru IP Limited, filed at the EUIPO on July 10, 2026. It is registered and covers class 28 (Toys and Sporting Goods).

View Zuru IP Limited portfolioGet this data via the API
Official EUIPO record
SO CUTE IT HURTS
Word mark as filed with the EUIPO
Status
Registered
Since July 15, 2026
Filed
July 10, 2026
Registered
October 23, 2026
Expires
July 10, 2036
Application no.
019393568
Registration no.
019393568
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
1 class
Ownership

Who owns SO CUTE IT HURTS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Zuru IP Limited

694 trademarks in the portfolioView company

Representative

Balder IP Law, S.L.

Balder IP Law, S.L

Goods and services

What the mark covers

The products and services SO CUTE IT HURTS is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/131 Section A.1
FAQ

About SO CUTE IT HURTS

Who owns the trademark "SO CUTE IT HURTS"?

The EUIPO trademark "SO CUTE IT HURTS" (application 019393568) is owned by Zuru IP Limited.

What is the status of "SO CUTE IT HURTS"?

Its status at the EUIPO is: registered.

When was "SO CUTE IT HURTS" registered?

It was registered on October 23, 2026 and is due to expire on July 10, 2036.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SO CUTE IT HURTS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019f5000-3ca1-76bf-93c0-96ba1ea2e0fa
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019f5000-3ca1-76bf-93c0-96ba1ea2e0fa",
  "object": "trademark",
  "mark_text": "SO CUTE IT HURTS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019393568",
  "filing_date": "2026-07-10",
  "nice_classes": [
    28
  ],
  "owners": [
    {
      "name": "ZURU IP LIMITED",
      "entity_id": "ent_019eb7c8-73c8-706b-ac90-dc9a1c169433"
    }
  ]
}