EUIPO trademark

NATURE VALLEY

RegisteredEUIPOFigurative markClass 5Class 29Class 30

"NATURE VALLEY" is a figurative mark owned by General Mills, filed at the EUIPO on May 11, 2026. It is registered and covers classes 5, 29 and 30.

View General Mills portfolioGet this data via the API
Official EUIPO record
NATURE VALLEY trademark as filed
As filed with the EUIPO
Status
Registered
Since September 4, 2026
Filed
May 11, 2026
Registered
September 4, 2026
Expires
May 11, 2036
Application no.
019362438
Registration no.
019362438
Office
EUIPO
European Union Intellectual Property Office
Mark type
Figurative mark
3 classes
Ownership

Who owns NATURE VALLEY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

General Mills

GIS

1,714 trademarks in the portfolioView company

Representative

Santarelli (Ipside)

Goods and services

What the mark covers

The products and services NATURE VALLEY is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/169 Section B.1
  2. Bulletin 2026/097 Section A.1
FAQ

About NATURE VALLEY

Who owns the trademark "NATURE VALLEY"?

The EUIPO trademark "NATURE VALLEY" (application 019362438) is owned by General Mills.

What is the status of "NATURE VALLEY"?

Its status at the EUIPO is: registered.

When was "NATURE VALLEY" registered?

It was registered on September 4, 2026 and is due to expire on May 11, 2036.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull NATURE VALLEY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019e3fc1-1bd2-76bd-aa04-313fa46d8331
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019e3fc1-1bd2-76bd-aa04-313fa46d8331",
  "object": "trademark",
  "mark_text": "NATURE VALLEY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019362438",
  "filing_date": "2026-05-11",
  "nice_classes": [
    5,
    29,
    30
  ],
  "owners": [
    {
      "name": "General Mills",
      "entity_id": "ent_019fc367-e1ba-75ce-8640-de2a35cb0b8e"
    }
  ]
}