EUIPO trademark

THE BEAUTIFUL GAME

RegisteredEUIPOWord markClass 3

"THE BEAUTIFUL GAME" is a word mark owned by Unilever IP Holdings B.V., filed at the EUIPO on October 31, 2025. It is registered and covers class 3 (Cosmetics and Cleaning Preparations).

View Unilever IP Holdings B.V. portfolioGet this data via the API
Official EUIPO record
THE BEAUTIFUL GAME
Word mark as filed with the EUIPO
Status
Registered
Since March 11, 2026
Filed
October 31, 2025
Registered
March 8, 2026
Expires
October 31, 2035
Application no.
019269141
Registration no.
019269141
Office
EUIPO
European Union Intellectual Property Office
Mark type
Word mark
1 class
Ownership

Who owns THE BEAUTIFUL GAME

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Unilever IP Holdings B.V.

227 trademarks in the portfolioView company

Representative

Baker & McKenzie

Baker & McKenzie

Goods and services

What the mark covers

The products and services THE BEAUTIFUL GAME is filed for, grouped by Nice class.

  • Soaps; perfumery; essential oils; cosmetics; colognes; eau de toilette; depilatory preparations; shampoos; conditioners; hair lotions; cream soap for body use; hand washing cream; bath preparations, not for medical purposes; bath lotion; shower gels; body wash; shower oils; after-shave lotions; shaving preparations; moisturizing lotions; perfumes; deodorants for human beings; antiperspirants [toiletries]; hand cream; beauty balm; lotions for cosmetic purposes; body lotion; cosmetic preparations for skin care; skin care (spray); toner; cleansing cream (cosmetics); cleansing milk for toilet purposes; sunscreen preparations; pre-soaked skin cleansing wipes; tissues impregnated with cosmetic lotions; hair care preparations; hair balm; liquid conditioner; brilliantine; hair softening preparations; shampoo powder; toiletry preparations; dentifrices, non-medicated mouthwashes, dental polish, tooth powder

History

What has happened so far

Steps recorded by the EUIPO, newest first.

  1. Bulletin 2026/088 Section C.1.3
  2. Bulletin 2026/047 Section B.1
  3. Bulletin 2025/226 Section A.1
FAQ

About THE BEAUTIFUL GAME

Who owns the trademark "THE BEAUTIFUL GAME"?

The EUIPO trademark "THE BEAUTIFUL GAME" (application 019269141) is owned by Unilever IP Holdings B.V.

What is the status of "THE BEAUTIFUL GAME"?

Its status at the EUIPO is: registered.

When was "THE BEAUTIFUL GAME" registered?

It was registered on March 8, 2026 and is due to expire on October 31, 2035.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE BEAUTIFUL GAME and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d492f-bb02-70cf-ad1a-2ae4cca7ae04
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d492f-bb02-70cf-ad1a-2ae4cca7ae04",
  "object": "trademark",
  "mark_text": "THE BEAUTIFUL GAME",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "019269141",
  "filing_date": "2025-10-31",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "Unilever IP Holdings B.V.",
      "entity_id": "ent_019f1c89-5cbb-726a-a68b-a4c089729eda"
    }
  ]
}