EUIPO trademark

NATURE VALLEY FULL MIX

RegisteredEUIPOFigurative markClass 29Class 30

"NATURE VALLEY FULL MIX" is a figurative mark owned by General Mills, Inc, filed at the EUIPO on April 14, 2021. It is registered and covers classes 29 and 30.

View General Mills, Inc portfolio Get this data via the API

Data current as of August 27, 2021Official EUIPO record

As filed with the EUIPO

Status: Registered; Since August 27, 2021
Filed: April 14, 2021
Registered: August 26, 2021
Expires: April 14, 2031
Application no.: 018452303
Registration no.: 018452303
Office: EUIPO; European Union Intellectual Property Office
Mark type: Figurative mark; 2 classes

Ownership

Who owns NATURE VALLEY FULL MIX

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

General Mills, Inc

GIS

1,714 trademarks in the portfolioView company

Representative

Santarelli (Ipside)

Goods and services

What the mark covers

The products and services NATURE VALLEY FULL MIX is filed for, grouped by Nice class.

29Class 29 · Meats and Processed Foods
Fruit-based snack foods; seed-based snack foods
30Class 30 · Staple Foods
Cereal-based snack foods containing fruit, nuts and seeds

History

What has happened so far

Steps recorded by the EUIPO, newest first.

November 10, 2025Bulletin 2025/212 Section C.2.1
June 27, 2023Bulletin 2023/117 Section C.2.1
August 27, 2021Bulletin 2021/162 Section B.1
May 19, 2021Bulletin 2021/092 Section A.1

FAQ

About NATURE VALLEY FULL MIX

Who owns the trademark "NATURE VALLEY FULL MIX"?

The EUIPO trademark "NATURE VALLEY FULL MIX" (application 018452303) is owned by General Mills, Inc.

What is the status of "NATURE VALLEY FULL MIX"?

Its status at the EUIPO is: registered.

When was "NATURE VALLEY FULL MIX" registered?

It was registered on August 26, 2021 and is due to expire on April 14, 2031.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull NATURE VALLEY FULL MIX and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d47d2-5c43-730f-b332-bfb165ca8fcd
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d47d2-5c43-730f-b332-bfb165ca8fcd",
  "object": "trademark",
  "mark_text": "NATURE VALLEY FULL MIX",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "018452303",
  "filing_date": "2021-04-14",
  "nice_classes": [
    29,
    30
  ],
  "owners": [
    {
      "name": "General Mills, Inc",
      "entity_id": "ent_019fc367-e1ba-75ce-8640-de2a35cb0b8e"
    }
  ]
}