EUIPO trademark

NATURE VALLEY FRUIT & NUT

RegisteredEUIPOFigurative markClass 29Class 30

"NATURE VALLEY FRUIT & NUT" is a figurative mark owned by General Mills, Inc, filed at the EUIPO on October 27, 2020. It is registered and covers classes 29 and 30.

View General Mills, Inc portfolio Get this data via the API

Data current as of March 17, 2021Official EUIPO record

As filed with the EUIPO

Status: Registered; Since March 17, 2021
Filed: October 27, 2020
Registered: March 13, 2021
Expires: October 27, 2030
Application no.: 018327136
Registration no.: 018327136
Office: EUIPO; European Union Intellectual Property Office
Mark type: Figurative mark; 2 classes

Ownership

Who owns NATURE VALLEY FRUIT & NUT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

General Mills, Inc

GIS

1,714 trademarks in the portfolioView company

Representative

Santarelli (Ipside)

Goods and services

What the mark covers

The products and services NATURE VALLEY FRUIT & NUT is filed for, grouped by Nice class.

29Class 29 · Meats and Processed Foods
Fruit-based snack foods; nut-based snack foods
30Class 30 · Staple Foods
Cereal-based snack foods containing fruit; cereal-based snack foods containing nuts

History

What has happened so far

Steps recorded by the EUIPO, newest first.

November 10, 2025Bulletin 2025/212 Section C.2.1
June 27, 2023Bulletin 2023/117 Section C.2.1
March 16, 2021Bulletin 2021/051 Section B.1
December 4, 2020Bulletin 2020/232 Section A.1

FAQ

About NATURE VALLEY FRUIT & NUT

Who owns the trademark "NATURE VALLEY FRUIT & NUT"?

The EUIPO trademark "NATURE VALLEY FRUIT & NUT" (application 018327136) is owned by General Mills, Inc.

What is the status of "NATURE VALLEY FRUIT & NUT"?

Its status at the EUIPO is: registered.

When was "NATURE VALLEY FRUIT & NUT" registered?

It was registered on March 13, 2021 and is due to expire on October 27, 2030.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull NATURE VALLEY FRUIT & NUT and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d47d2-39c2-71a3-9a62-df44c5715c34
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d47d2-39c2-71a3-9a62-df44c5715c34",
  "object": "trademark",
  "mark_text": "NATURE VALLEY FRUIT & NUT",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "EM",
  "application_number": "018327136",
  "filing_date": "2020-10-27",
  "nice_classes": [
    29,
    30
  ],
  "owners": [
    {
      "name": "General Mills, Inc",
      "entity_id": "ent_019fc367-e1ba-75ce-8640-de2a35cb0b8e"
    }
  ]
}