IP Australia trademark

KEEP JOY GROWING

Opposition periodIP AustraliaWord markClass 29Class 30

"KEEP JOY GROWING" is a word mark owned by PepsiCo, Inc., filed at IP Australia on September 15, 2026. It is in its opposition period and covers classes 29 and 30.

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Official IP Australia record
KEEP JOY GROWING
Word mark as filed with IP Australia
Status
Opposition period
Since September 15, 2026
Filed
September 15, 2026
Registered
Not yet
Expires
Not recorded
Application no.
2696739
Registration no.
Not yet
Office
IP Australia
IP Australia
Mark type
Word mark
2 classes
Ownership

Who owns KEEP JOY GROWING

The owner and representative on file with the office.

Owner

PepsiCo, Inc.

Purchase, United States

Representative

Dentons Australia Limited

Dentons Australia Limited

Goods and services

What the mark covers

The products and services KEEP JOY GROWING is filed for, grouped by Nice class.

  • Potato-based snack foods; Potato chips; Soy-based snack foods; Vegetable-based snack foods; Vegetable chips; Vegetable-based spreads; Vegetable-based dips; Nut-based snack foods; Nuts, prepared; Nuts, processed; Fruit-based snack foods; Fruit-based snack bars; Plantain chips; Seeds, prepared; Processed edible seeds; Seeds prepared for human consumption; Seed-based snack foods; Meat-based snack foods; Legume-based snack foods; Legume-based spreads; Legume-based dips; hummus; Dairy-based dips; Cheese-based snack foods; Cheese; Cheese snacks; Snack mixes consisting of fruits and nuts; Snack foods consisting primarily of prepared fruits, vegetables, seeds, nuts, or any combination thereof.

  • Grain-based snack foods; multigrain-based snack foods; Snack foods made from corn; Puffed corn snacks; Popcorn; Corn chips; Tortilla chips; Cereal based snack foods; snack foods made from cereals; Foodstuffs made primarily from cereals; Preparations made from cereals; Cereal-based snack bars; Breakfast cereals; Muesli-type breakfast cereal; Rice-based snack foods; Flour-based snack foods; Flour based chips; Crackers; Pretzels; Pita chips; Pancakes; Oats based foods; Oats, processed; Oat based beverages; Prepared rice; Rice chips; Rice cakes; Rice crackers; Snack foods consisting principally of bread; Preparations made from bread; Bagel chips; Sauces; Salsas; Cookies; Biscuits; Pasta products; Snack foods-consisting primarily of products made from grains, corn, cereal, or any combination thereof; Confectionery made of sugar; Syrup; pancake syrup; maple syrup; topping syrup; Flavorings for beverages, other than essential oils; frozen confections.

History

What has happened so far

Steps recorded by IP Australia, newest first.

  1. Awaiting examination
  2. Application Received
FAQ

About KEEP JOY GROWING

Who owns the trademark "KEEP JOY GROWING"?

IP Australia trademark "KEEP JOY GROWING" (application 2696739) is owned by PepsiCo, Inc.

What is the status of "KEEP JOY GROWING"?

Its status at IP Australia is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull KEEP JOY GROWING and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a0a6ed-d587-74aa-be7a-b7cd88d48058
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a0a6ed-d587-74aa-be7a-b7cd88d48058",
  "object": "trademark",
  "mark_text": "KEEP JOY GROWING",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "AU",
  "application_number": "2696739",
  "filing_date": "2026-09-15",
  "nice_classes": [
    29,
    30
  ],
  "owners": [
    {
      "name": "PepsiCo, Inc.",
      "entity_id": null
    }
  ]
}