Trademark Analytics

Trademark search methodologies, monitoring strategies, and brand protection insights

Abstract spiral of luminous particles converging to a bright center, representing AI-powered trademark search refinement
·10 min read

How AI is Transforming Trademark Search in 2026

AI adoption among IP professionals surged from 57% to 85% in two years. From the USPTO's new classification agent that cuts prep time from 5 months to 5 minutes, to deep learning systems searching 57 million logos in seconds — here's how AI is reshaping every stage of trademark search and what it means for practitioners.

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Maya Tan
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Abstract visualization of brand name candidates being filtered through a trademark distinctiveness spectrum
·10 min read

How to Name a Brand That Can Actually Be Trademarked

Nearly half of all USPTO trademark applications are rejected. Most failures trace back to the same mistake: choosing a name that describes what you do instead of who you are. Here's how to use the Abercrombie spectrum, AI-era cautionary tales, and a 5-step naming process to pick a name that sticks — legally.

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Drew Mercer
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Diagram showing trademark classes being reorganized under the 2026 Nice Classification update
·10 min read

Nice Classification 2026: What Changed, What Moved, and What You Need To Do

The 13th Edition of the Nice Classification took effect January 1, 2026, bringing the largest structural changes in a decade. Eyewear moved to Class 10, AIaaS landed in Class 42, and essential oils split across four classes. Here is every major reclassification, who is affected, and exactly how to update your search and filing workflows.

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Drew Mercer
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