🌍Global IP

Multi-jurisdiction filing strategies, international IP considerations, and cross-border protection

Shield icon overlaid on a map of China representing brand protection against trademark squatting
·12 min read

China Trademark Squatting: The $60M Problem and How to Defend Your Brand

A data-backed guide to defending your brand against trademark squatting in China — covering CNIPA's crackdown on bad-faith filings, famous cases from Apple to New Balance, the first-to-file system, China's subclass strategy, and a practical defensive playbook with real cost estimates.

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Drew Mercer
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Interconnected world map showing trademark filing routes across major IP offices including USPTO, EUIPO, CNIPA, and WIPO
·12 min read

The Practitioner's Guide to Global Trademark Filing in 2026

A data-backed guide to multi-jurisdiction trademark filing — with real fee tables, Madrid vs. direct filing analysis, a worked five-country cost example, and the Nice Classification 13th Edition changes you need to plan around.

D
Drew Mercer
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