·17 min read
The BOOKING.COM Supreme Court Decision Explained
The Booking.com trademark case ended the per se rule for generic.com marks. Six years later, it changed less than expected. Full analysis of the 8-1 ruling.
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#Case Study
Real-world examples and case studies
Claire Ashford
·23 min read
The DuPont Factors: How Courts Decide Likelihood of Confusion
Guide to the 13 DuPont factors courts use to assess trademark likelihood of confusion, with real case examples and examiner weighting patterns.
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·17 min read
Protecting Your Brand from Becoming Generic: Lessons from Aspirin to Xerox
How trademarks die by becoming generic — with cases from Aspirin to Google, the legal standard, policing obligations, and monitoring strategies.
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·16 min read
Trade Dress Protection: Beyond Logos and Names
Guide to trade dress protection — the distinctiveness and non-functionality tests, famous examples from Coca-Cola to Louboutin, and registration strategies.
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·18 min read
TTAB Proceedings: The Complete Guide to Oppositions, Cancellations, and Appeals
Complete guide to TTAB proceedings — opposition and cancellation timelines, costs, success rates, settlement strategies, and trial procedures.
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·21 min read
Proving Acquired Distinctiveness: How to Build and Document Secondary Meaning
How to prove acquired distinctiveness for trademarks — the six types of evidence, Section 2(f) claims, the five-year shortcut, and real case studies.
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