On October 27, 2026, Toyota filed SCION KEI as a trademark for automobiles at both the United States Patent and Trademark Office and the European Union Intellectual Property Office. It was one of seven Scion applications Toyota made in October, the first new Scion filings on the register since 2015, the year before Toyota shut the brand down.
Compiled from the public trademark register as of November 1, 2026.
A dormant name, refiled
The run started on October 15, when Toyota filed four US applications: SCION as a word mark (application 50163925) and as a figurative mark (50163933), and SCION BY TOYOTA in the same two forms (50163938 and 50163640). A word mark protects the name as plain text; a figurative mark protects a design or stylized logo as filed (types of trademarks).
All four sit in Nice classes 12 and 35, the international categories for vehicles and for business services, here vehicle dealerships (trademark classes). The goods run wide: motorcycles, e-bikes, electric vehicles, trucks, all-terrain vehicles, even boats. All four were filed on an intent-to-use basis, the USPTO route for a name not yet on products.
Then came the narrow one. SCION KEI went in on October 27 at the USPTO (50184034) and the EUIPO (019441672), both word marks, both in class 12 only, and both limited to automobiles and their structural parts. On October 29 Toyota added SCION as a word mark at the EUIPO (019442548).
As of November 1, all seven were on file with no examination event on the record.
What the register supports, and what it does not
The history is the register fact. Signa found no Scion applications from Toyota between January 2016 and the end of September 2026. Before that gap, the last were SCION IR at the USPTO (86607390, April 2015) and SCION C-HR in Canada (1745400, September 2015), and both were later abandoned. Toyota stopped selling cars under Scion in 2016. The most visible use of the name since then was the Scion 01, an off-road side-by-side concept shown at the SEMA show in November 2025.
Kei cars are Japan's smallest legal class of road car. Reading SCION KEI as a small car under a revived Scion brand is inference, and Toyota had announced no such vehicle as of November 1 (CarMoses wrote up the EU application on October 28). What the full set adds is the shape: four broad filings for a brand that could sell almost anything with wheels, then two that point at one specific thing.
Launch Radar
LG ONSPIRE, LG Corp. A word mark filed October 30, 2026 at the USPTO (50191143) and the UK Intellectual Property Office (UK00004467727), in classes 9 and 42 (hardware, software and technology services). The goods are vehicle computing: electronic control units for digital cockpit and in-vehicle infotainment systems, hardware for telematics and sensor data, and online software for managing them. The US application claims priority from a Korean application filed the same day. Signa found no public announcement of the name. Reading it as an LG in-car computing platform follows from the goods list and is inference.
When the register ran level with the launch
Several of October's notable filings landed within days of their launch. The register still shows how long each name had been settled. A priority claim lets an applicant back-date a filing to an earlier application for the same mark in another country, within six months.
PROLED XDR, Apple Inc. USPTO 50186964, and MACBOOK PRO PROLED XDR DISPLAY, 50186887, both word marks in class 9, filed October 28, the day Apple announced the MacBook Pro with PROLED XDR Display (Apple Newsroom). Both claim priority from Liechtenstein, dated June 23 and July 22. APPLE HOMEVIEW (50168107) followed the same route, filed October 18 with an August 18 Liechtenstein priority date, five days after Apple unveiled the HomeView hub (TechCrunch, October 13).
NVIDIA MINERVA, NVIDIA Corporation. USPTO 50170229 (class 9) and 50170253 (class 42), filed October 19. The goods describe AI-driven network operations software for data centers. NVIDIA launched Minerva on October 22 (NVIDIA blog), on a Jamaica priority date of April 20.
Taylor Swift, TAS Rights Management, LLC. A sound mark protects a sound, here the spoken phrase "Hey it's Taylor Swift," as a brand. It was filed at IP Australia (2702892) and the UK office (UK00004455958) on October 6, and Australia accepted it on October 12. Music Business Worldwide reported the UK, EU and Australian filings in October. The register shows two more: a sound mark in Singapore on October 23 (40202628469P), and two Mexican applications on October 16 (3726526 and 3726538) that claim priority from two of the April US applications.
Disputes Desk
An opposition challenges a mark after it is published for opposition, the stage where the office announces it intends to register and third parties get a fixed window to object. A cancellation attacks a mark already registered (opposition and cancellation).
The Foundry v. Adobe, FIREFLY FOUNDRY. On October 20, The Foundry Visionmongers Ltd. opposed Adobe's US application for FIREFLY FOUNDRY (99799413), a word mark in classes 35 and 42 for building custom AI models. It was published for opposition on September 22, and The Foundry's notice (opposition 91311254) pleads six of its own FOUNDRY marks. Adobe announced Firefly Foundry in October 2025 (Adobe newsroom), and kept filing abroad in October: Switzerland on October 16 (18197/2026), and the EUIPO (019442399) and the UK (UK00004466918) on October 28.
Twenty To Nine v. Microsoft, DELVE. On October 27, Twenty To Nine, LLC petitioned to cancel Microsoft's US registration for DELVE (registration 3674076, application 77470398), a class 42 word mark registered in 2009. The petitioner asserts its own DELVE application. Microsoft retired the Delve app on December 16, 2024 (Microsoft 365 Message Center); the grounds are not in Signa's record.
Meta, MOLTBOOK. On October 28, Meta Platforms opposed a third party's US application for MOLTBOOK in class 25 (99631011), clothing, filed February 3, 2026. Meta pleads its own MOLTBOOK application (99675995), filed February 28 for online forum and social networking services, with an assignment recorded in September. That one was published for opposition on October 27. Meta's acquisition of Moltbook was reported on March 10 (TechRadar).
AI names, briefly. Perplexity AI opposed two Search.com, LLC applications for PERPLEX.COM (99461109 and 99461132) on October 5, and OpenAI OpCo opposed the same company's DRGPTMD.COM (99599168) on October 14. In Australia, Anthropic opposed CLODA (2632303), a class 42 figurative mark filed by Healthcare Informed Ltd, on October 12. All were pending as of November 1.
On the Watch List
- SCION KEI. First USPTO examination of 50184034 typically comes months after filing. The open question is whether a product announcement arrives first.
- FIREFLY FOUNDRY. Adobe's response to opposition 91311254, and whether the EU and UK applications draw the same challenge.
- LG ONSPIRE. Filed in the US and UK with a same-day Korean application, and no product attached yet.
- Eli Lilly. The RETA naming run from August continued: twelve more RETA-stem class 5 word marks at the USPTO between October 7 and 14, and 23 other class 5 word marks on October 27 and 29.
Signa reads the global register as filings land, which is how a brand returning after ten years shows up as one pattern, not seven scattered records. Monitoring flags a name in your space before the press release does.
This is reporting on the public record, not legal advice. Consult a trademark attorney for guidance specific to your situation.