Salesforce filed a mark called SLACKFORCE in mid-January, and as of the start of February nothing public had been attached to the name. It went into the USPTO on 2026-01-12 (numbers 99589933, 99589939, 99589942, and 99589945, one per class) in Classes 9, 38, 42, and 45, then extended abroad through a Madrid international registration designating additional offices. The Madrid Protocol lets one filing extend into multiple member countries from a single base. That spread, on a name that reads like a product, is the kind of signal the register surfaces before a company is ready to talk.
This issue covers filings made in January 2026, compiled from the public trademark register as of February 1, 2026. Every status here is the status at that horizon, which for a January filing means filed and not yet examined. A Nice class sorts the goods and services a mark covers, numbered 1 through 45; Class 9 is software, Class 42 is technology services. Numbers come from the global register, through Signa.
January's clearer pattern was timing: the register is supposed to run ahead of the press release, and a few of the month's biggest filings show how far ahead, or how little.
The register and the keynote ran neck and neck
Apple filed APPLE CREATOR STUDIO on 2026-01-09, four days before it announced the product. The US applications (99587215 in Class 9, 99587224 in Class 42) are direct national filings, and the same name went out that day through a Madrid international registration designating additional offices. The Class 9 goods describe downloadable software for video and motion-picture production and image generation; Class 42 covers the software-as-a-service version. Apple announced the bundle on 2026-01-13 and launched it on 2026-01-28. The register saw the name first by four days: a confirmed, classified fact while the keynote was still a rumor.
OpenAI gave the opposite case. It filed PRISM at the USPTO on 2026-01-27, a word mark (99616889) in Classes 9, 38, and 42, with goods describing AI software for drafting, editing, and proofreading text, and announced Prism, a research and writing workspace, that same day. Filing and launch landed together, so the register offered no lead time. The lag varies, and the only way to tell an early warning from same-day housekeeping is to read the dates.
Amazon sat in the middle. It filed BEE across five offices on 2026-01-13 (USPTO 99592081, plus direct filings in Canada, the EU, Australia, and Singapore, all dated that day) in Classes 9, 42, and 45, the same week it showed the Bee wearable at CES and its acquisition of the startup was reported. The register confirmed that branding rather than revealing it. The sibling went in quietly the same day with no public product attached: BEE PIONEER (USPTO 99592087, plus direct filings in the EU and Canada).
The lead is the marks that still had no announcement at all as of February 1. SLACKFORCE is the strongest. Alongside it, Salesforce filed SLACKBOT at the USPTO on 2026-01-26 (99615766, Class 42), with direct filings in Canada, the EU, Australia, and Norway following on 2026-01-29, and MISSIONFORCE at the USPTO on 2026-01-06 (99579754 and siblings, in Classes 9, 35, 38, 41, 42, and 45). As inference from the goods text and the naming, the cluster points at the Slack-plus-agents direction the company has been signaling. The register confirms three protected names and their classes, not a product.
Launch Radar: the register-only names
These are the January marks from watched companies that had no public announcement as of the horizon. Each is filed and unexamined; each product read is labeled inference.
CROWN JAM, Epic Games. Filed at the USPTO on 2026-01-21 (99606070) in Classes 9, 41, and 42, then extended on 2026-01-29 through a Madrid international registration designating additional offices. That shape is the standard one for a game or interactive-entertainment product with online services. As inference, a new Epic title or feature; no public reference to the name was found.
ONE WORLD. ONE WALLET., PayPal. Filed at the USPTO on 2026-01-13 (99593144) in Classes 9, 35, 36, and 42, with a Madrid international registration designating additional offices the next day. The inclusion of Class 36, financial services, alongside the software classes reads as a global-wallet positioning line, a campaign or product framing rather than a single feature.
Not every quiet filing is a scoop. N1, Apple. Filed at the USPTO on 2026-01-28 (99620324) in Class 9, with goods reading "Silicon chips; Integrated circuits," then extended through a Madrid international registration designating additional offices. It is a combined mark, an Apple logo with the letters N1, filed on an intent-to-use basis, which at the USPTO means a claimed good-faith plan to use the mark. The name is not a mystery: Apple introduced the N1 as its own Wi-Fi 7 and Bluetooth wireless networking chip in September 2025 (Apple newsroom). The January filing is the register catching up to a shipped product, a reminder that a bare-looking alphanumeric mark can be a known thing once you check the announcement date against the goods.
Name Clashes: Truth Social goes wide
TRUTH SOCIAL, T Media Tech LLC. The Trump Media entity extended TRUTH SOCIAL on 2026-01-29 through a Madrid international registration designating additional offices, originating from the US office. The classes are broad: 9, 21, 25, 35, 36, 38, 41, 42, and 45, spanning software, apparel, advertising, financial and investment services (Class 36), telecommunications, online publishing, and social networking. As of the horizon the international registration was recorded but the designations had not been examined. The Radar reports the classes and attaches no intent to any party. The financial-services class is the broadest claim in the set and the line worth watching.
Stat of the Month: a pharma naming wave
Moderna (ModernaTX) filed 18 distinct invented Class 5 word marks in mid-January, most paired across the USPTO and the EU: ANORVYENCE, BANZORVI, EMNORTEQ, NORZEVNIX, QELNAURA, and ZYNOPREV, among others. None map to a public product. Coined Class 5 names filed in batches are how pharmaceutical companies clear brand candidates ahead of a pipeline, before any regulatory filing is public. Novo Nordisk, separately, filed the campaign line "Life, made lighter" at the EUIPO in Class 35 on 2026-01-22, then extended it through a Madrid international registration. Together they read where the obesity-drug race is heading: branding.
On the Watch List
Three things to track into next month, all drawn from the register as of February 1:
- SLACKFORCE (USPTO 99589933 and siblings) and CROWN JAM (Epic Games, 99606070) are register-only as of the horizon. Watch for an announcement, or for the marks to stall, which would point to defensive parking.
- TRUTH SOCIAL (T Media Tech LLC) has national designations entering examination. Some offices will publish the mark for opposition, the post-approval window when third parties can object before registration, and that is where any conflict would surface.
- Continuations, not scoops: Google's ANTIGRAVITY and NANO BANANA and xAI's MACROHARD reappeared in January as later-office filings of marks first seen in earlier months. A new office for a known mark is the same product spreading, not a new one launching.
Signa tracks new applications across the global register as they land, with filing dates, Nice classes, owners, and live status on demand.
This is reporting on the public record, not legal advice. Consult a trademark attorney for guidance specific to your situation.