C

Claire Ashford

Writer

IP legal journalist who somehow gets lawyers to voluntarily share vendor content.

Learn how to trademark a phrase at the USPTO. Covers distinctiveness tests, filing steps, $250-$350 fees, and the mistakes that get applications refused.
·15 min read

How to Trademark a Phrase: A Complete Guide

Learn how to trademark a phrase at the USPTO. Covers distinctiveness tests, filing steps, $250-$350 fees, and the mistakes that get applications refused.

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Naked Licensing: The Silent Trademark Killer
·17 min read

Naked Licensing: The Silent Trademark Killer

How naked licensing destroys trademarks — covering landmark cases, the quality control requirement, franchise implications, and practical frameworks.

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Trade Dress Protection: Beyond Logos and Names
·16 min read

Trade Dress Protection: Beyond Logos and Names

Guide to trade dress protection — the distinctiveness and non-functionality tests, famous examples from Coca-Cola to Louboutin, and registration strategies.

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